Poster Printing Top Tips

When it comes to advertising, posters still have an important place in the marketing world. They raise greater awareness and offer up more flexibility for wider reach as they are usually placed in high foot-traffic areas. It’s a great way to reach your desired target audience, as well as others, by strategically placing them in certain locations. But the position of the poster is only half of the promotional puzzle. Posters reach people on a more personal level than digital forms, so their design needs to be carefully thought out to ensure it reaches its full potential. Here are our top tips for poster printing:

Legible from a distance

No matter the design, the message you are trying to tell needs to be legible from a great distance. You only have a brief moment to grab your audience. If no one can read it, they won’t stop to look for long enough to get the message, and it won’t be worth the paper it’s printed on. Make sure the headline pops out at people to attract attention and let passers-by know what it is about.

Keep it simple

Too much information can put people off reading posters. They’re supposed to be succinct and to the point; providing a summary for people to delve deeper. For more information you can always provide a Call-to-action CTA, such as a phone number, email, or website.

Say it all with an image

Images can say more than words in a shorter amount of time. Therefore, it’s important if you choose to have images that you ensure their resolution is of the highest quality. 300dpi is the best choice for printing, allowing the image to show greater detail.

Consider colour

Colour is always popular as it can be a great standout in an otherwise dull space! Consider the use of colours in your poster. Make sure they match the theme of the poster and the target audience. And ensure it works with your business and your brand.

Paper quality

Don’t forget one of the most important factors in a poster – its material. There are a number of different paper options out there. You need to make sure you choose one of decent quality and give consideration to where it is going to be used – indoor or outdoor – to make sure it lasts and is within your budget.

Poster printing with Print Farringdon

The perfect poster is a combination of thoughtful planning, captivating visuals and a clear message. By incorporating these elements, you can create a poster that not only catches the eye but also effectively communicates your intended message to your audience.

That’s where Print Farringdon can help! We are a reliable and fast turnaround print shop bringing with us over 17 years of print knowledge, customer service and have a hands-on approach. Based in the city of London, here at Print Farringdon Ltd, our main focus is to offer you the best service possible, meeting all of our customer’s needs.

So, if you’re looking for an affordable and professional poster, give us a call on 020 3757 5468 or email; info@printfarringdon.co.uk